AMERICAN RISK MODEL
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Phone (888) 675-5478
www.Market-Street.com
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American Risk Model
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American Risk Model was derived from our
national consumer credit masterfile and
characterizes likely consumer credit activity in
a neighborhood. It was calculated by aggregating
the available consumer credit data in each ZIP+4
and is most useful in identifying prospects for
invitations to apply for credit or non-credit
related offers.Contact your sales representative
for a complete list of variables. Although
American Risk Model does not relate individual
consumer credit information, some usage
restrictions apply. Statistics are available for
append only when the information will be used
for modeling. Lists developed with American Risk
Model must be used in a positive or inclusive
manner. The information cannot be used to deny
or exclude consumers from any offer. A
special-use rider and mail piece are required.
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