Sports Participants
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Archery
Participants
Humans have used archery since the dawn of history, first
for hunting,
warfare, and in modern times for sport. It became an
official Olympic
game in 1900. Target this hard to hit audience for a
sure bull's eye.
Total List: 5,200,000
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Baseball
Participants
These individuals continue to play America's original pasttime
sport into
their adulthood. Whether it's recreational or competitive,
this physically
active group will appreciate your baseball related offer.
Total List: 5,400,000 |
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Basketball
Participants
This hoop crazy audience continues to play the game, both
in adult
leagues and in pick-up. This list includes both indoor and
outdoor play,
at various levels of playing competency.
Total List: 6,100,000
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Billiards/Pool
Participants
Reach this audience who enjoy"cue" sports, including
pocket billiards,
snooker and carom. They will enjoy offers for publications,
tables and
balls, sticks, and other billiards related accessories.
Total List: 5,800,000
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Bowling
Participants
Bowling is one the most popular family sports in the world.
The
challenge of competitive bowling leagues combined with the
entertainment
of recreational bowling have made this sport an American pastime.
Total List: 10,200,000
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Cross
Country Skiing Participants
This group of individuals loves XC skiing, and is comprised
of beginners
to die hard athletes. They are interested in receiving info
on XC equipment
such as skis, poles, bindings, boots, magazines, and trail
& mountain news.
Total List: 5,200,000
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Downhill
Snow Skiing Participants
Skilled skiers who love the thrill and exhilaration of skiing
at high
speeds. Offer them alpine skis, bindings, boots, poles, apparel,
downhill magazines and publications, and vacation packages.
Total List: 5,900,000
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Fly
Fishing Participants
Enthusiasts who cast with a fly rod and a fly line for: trout,
salmon,
pike, bass, panfish, carp, snook, and striped bass. Offer
them trips,
rods, reels, flies, nets, tools, tackle, apparel, boxes, DVD's
and videos.
Total List: 3,800,000
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Fresh
Water Fishing Participants
Fishing enthusiasts who frequent lakes, resevoirs, ponds and
tidal rivers.
They enjoy catching largemouth bass, trout, salmon, catfish,
and more.
Target them for rods, reels, bait and tackle, subscriptions,
and fishing tools.
Total List: 6,900,000
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Hockey
Participants
These casual players of all skill levels enjoy dropping the
puck and playing
the worlds fastest game, both indoors and outside. Offer them:
skates,
sticks, protective gear, apparel, equipment and stick bags.
Total List: 4,200,000
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Ice
Skating Participants
This group of ice and figure skaters are passionate about
their sport.
Target them for blades, dresses and apparel, soakers, bags,
ZUCA
items, bunga pads, magazines, how-to DVD's and videos, and
more.
Total List: 5,300,000
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Jogging/Running
Participants
These runners and joggers enjoy it for a variety of reasons:
competition,
solitude, weight loss, stress reduction, and ease. Offer them
publications,
running shoes and gear, apparel, sports bras, and running
electronics.
Total List: 8,400,000
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Karate/Martial
Arts Participants
Reach individuals who enjoy participating in the martial arts
such as: Aikido,
Hapkido, Judo, Ju Jitso, Karate, Kempo, Kung Fu, Tae Kwon
Do, and more.
Good offers include: magazines, tournaments, and martial arts
gear.
Total List: 4,100,000
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Mountain/Rock
Climbing Participants
Enthusiasts who enjoy the sport of walking, hiking, trekking
or rock
climbing up mountains. Target them for boots and rock shoes,
ropes
and harnesses, carabiners, training, and rappeling gear.
Total List: 3,600,000
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Racquetball
Participants
Here are individuals who take great joy in playing the angles
and
destroying their opponents in both indoor and outdoor raquetball
courts.
They need racquets, shoes, gloves, eyewear, bags, grips, headbands,
etc.
Total List: 4,200,000
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Saltwater
Fishing Participants
Reach saltwater fishermen in North America. They need products
and
subscriptions related to: surf casting, jigging, trolling,
chumming, tackle &
bait, fishing knots, cleaning the catch, types of game fish
and much more.
Total List: 5,000,000
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Snowboarding
Participants
The best things in life are free -- as in freeriding, freestyling,
and
freecarving. Offer them magazines and gear such as boards,
boots,
bindings, outerwear, goggles, beanies, and all things snowboarding.
Total List: 3,400,000
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Soccer
Participants
These active soccer players of all ages and skill levels are
passionate
about their sport. Offer them balls, shoes, replica jerseys,
subscriptions,
team uniforms, gear, bags, guards, and all things soccer.
Total List: 6,200,000
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Softball
Participants
Here's an audience that enjoys team sports and plays softball
for fun
and competitively in leagues. Offer them training aids, bats,
gloves,
footwear, uniforms, batting helmets and gloves, softballs,
and subscriptions.
Total List: 5,000,000
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Surfing
Participants
Stand-up surfers who practice either longboarding or shortboarding.
They live
for their sport, and enjoy magazines, DVD's and videos, and
gear such a
boards, rashguards, shorts and tees, racks and pads, and all
accessories.
Total List: 2,900,000
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Swimming
Participants
Swimmers of all skill levels who swim for sport, fun, and
fitness. They
practice their passion in indoor and outdoor pools, plus natural
water sources.
Offer them subscriptions, swim gear, swim wear, timing, and
nutrition.
Total List: 10,700,000
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Target
Shooting Participants
Individuals who test their target accuracy and speed using
rifles and
airguns. They're interested in events, magazines, and equipment
(rifles, rests, stands and benches, targets, holders, traps,
and safety gear).
Total List: 6,000,000
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Tennis
Participants
Reach both casual and competitive tennis players. They play
on indoor and
outdoor court surfaces. They're looking for sources for tennis
racquets,
apparel, shoes and bags, strings and grips, balls and ball
machines, etc.
Total List: 5,300,000
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Volleyball
Participants
Volleyball players, from beginners to hardcore, who enjoy
playing either
indoor court volleyball or outdoor beach volleyball, or both.
Offer them
apparel and equipment, videos, subscriptions, leagues and
events, etc.
Total List: 4,800,000
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Water
Skiing Participants
From a deep water start to skimming the water, these individulas
love the
adrenaline rush. Offer them skis, bindings, ropes and handles,
wetsuits,
gloves, life vests, and info on events, instruction, clinics
and travel.
Total List: 4,500,000
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