Outdoors Enthusiasts
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Active
Outdoors Enthusiasts
With an increase in stresses in our culture, escape to the
great outdoors
is just what the doctor ordered. These individuals have
chosen a variety
of back-to-nature leisure activities to remedy the situation.
Total List: 19,500,000
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Backpacking
Participants
These enthusiasts are keen to find: the latest in camping
gear and
backpacking food, new trails and destinations, tips to improve
their
technique and etiquette, and involvement in the overall community.
Total List: 4,400,000
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Beach
& Lake Lovers
Water is the main attraction with this audience. They can't
get enough
of the beach and the lake, whether it be in their backyard
or on vacation.
Sun, surf, water sports, tanning; these individuals crave
the aquatic life.
Total List: 7,300,000 |
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Bird
Watching Participants
Here are nature lovers who are wild about bird watching or
the sport
of birding. They will enjoy offers of bird related gifts,
binoculars,
DVD's and CD's, bird houses, and all things birds.
Total List: 6,700,000
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Camping
Trip Participants
These individuals get away from urban areas, their homes and
civilization
in general to spend one or more nights camping, usually at
a campground.
It may involve the use of a RV, popup, tent, or nothing but
the stars above.
Total List: 9,400,000
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Club
Golf
The long game. The short game. The mental game.
This audience is
looking to shave strokes off their score or free up more time
to play.
Available by handicap and by rounds played per year.
Total List: 6,300,000
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Fishing/Hunting/Outdoor
Publications Readers
Readers of such magazines as: Outdoor Life, Field and Stream,
Outside
Magazine, In-Fisherman, Sport Fishing, American Angler, Guns
and
Ammo, Bowhunter, Deer and Deer Hunting, Bow and Arrow, etc.
Total List: 8,300,000
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Fitness
& Exercise Participants
There are no couch potatoes here. These exercise buffs
are dedicated to
keeping themselves fit. They are receptive to any offer
that allows them
to increase or enhance athletic performance or overall fitness.
Total List: 9,500,000
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Golf
Club Buyers
Avid golfers who have purchased clubs either at a specialty
store or online
within the last 12 months. Purchased brands include: Adams,
Callaway,
Cleveland, Cobra, Hippo, Nickent, Nike, Ping, Taylormade,
Titleist, and more.
Total List: 5,100,000
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Hiking
Participants
Outdoors and nature loving types who love to walk the trails
in rural or
wilderness areas for relaxation, exploring, scenery, and exercise.
Target
them for boots, bags, tents, backpacks, lighting, gadgets,
kitchen gear, etc.
Total List: 6,100,000
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Horseback
Riding Participants
These equestrians enjoy riding styles such as western, english,
dressage,
classical, trail, and casual. This list includes all skill
levels. They'll jump for
offers of equipment, magazines, vacations, saddles, and horseback
related.
Total List: 4,600,000
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Jet
Ski/Wave Running Participants
Here are avid enthusiasts of all types of PWC's (personal
water crafts),
including the specific brands of Jet Ski and WaveRunner. Splash
your offers
of PWC's, accessories, magazines, wetsuits and vests, and
maintenance.
Total List: 3,900,000
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Men's
Jogging/Workout Clothes Buyers
Men need performance-driven fabrics and technical features
in their apparel
when doing tough workouts. They have made a purchase within
the last year,
as they enjoy the style and comfort of clothes geared towards
sweating.
Total List: 5,100,000
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Mountain
Biking Participants
Target physical fitness fans who enjoy the adrenaline rush
of mountain biking.
They off-road on unpaved trails or through rough terrain.
Make offers of
magazines, gear, clubs, vacations and outings, and all levels
of bikes.
Total List: 5,000,000
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Power
Boat Participants
This audience of power boaters have gone out multiple times
in the last 12
months. Target them for boating gear and electronics, trolling
gear, trailers,
rod holders, magazines and subscriptions, and all things power
boating.
Total List: 5,600,000
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Road
Bicycling Participants
You can reach a group who loves the freedom and economy of
hitting the
road on two wheels, via pedal power. They're receptive to
offers of gear,
magazines, trips, training information, fix it tips, and bike
culture.
Total List: 6,400,000
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Sailing
Participants
These recreational sailers have all hit the wind within the
last year. They
have either cruised, day sailed, raced, or dinghy sailed.
They love their sport,
and would generously respond to all things sailing.
Total List: 3,900,000
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Ski
Resort Enthusiasts
Avid skiers who just can't wait to hit the slopes at their
favorite resort(s).
They're interested in learning about the over 600 resorts
located in the
US and over 200 in Canada. Snowplow them with offers.
Total List: 4,600,000
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Skin
Diving/Snorkeling Participants
Reach participants in either skin diving, scuba diving, or
snorkeling in the past
12 months. They can't wait to get back under the H20, and
need info on vacations,
dive charters, magazines, gear, training, dive deals, and
more.
Total List: 4,300,000
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Snowmobiling
Participants
The excitement begins to mount as the snow flies and the mobiles
are hitting
the trails. These avid snowmobilers, for fun and travel, are
hungry for more info.
Offer them subscriptions, helmets, outerwear, sled gear, and
upgrades.
Total List: 4,200,000
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Women's
Jogging/Workout Clothes Buyers
These buyers have purchased women's performance jogging wear
within the
last 12 months. They are looking for puffer vests, hoodies,
micro fleece,
jackets, pants, pullovers, headbands, and tees.
Total List: 6,000,000
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