Seniors

 

		Affluent Seniors Well-to-do seniors make up the hottest emerging market today.  Holding a great amount of disposable income and time they are good prospects for travel, healthcare services, luxury items, children's products and more. Total List:  5,100,000
		Elderly Parents Living with their Children This market experiences the emotional and practical aspects of "sharing the nest."  Journeying with parents into their old age creates irreplaceable   memories that live on long after the parents are gone. Total List:  4,600,000
		Grandparents Masterfile Grandparents are able to help and indulge their children and grandchildren.  This market holds 77% of all financial assets in the country and 50% of its disposable income. Total List:  6,500,000
		Senior Credit Card Holders These buyers, 55+ years in age, will be purchasing items for themselves and their grandchildren.  Most are free of major expenses: mortgages, child-rearing, or college educations. Total List:  32,800,000
		Senior Homeowners Masterfile Americans over 50 account for 77% of the country's spending power and over half of its discretionary income.  They they have above average incomes and 80% of them own their home free and clear. Total List:  40,500,000
		Senior Mail Order Buyers Target seniors who are 12-month, 100% mail order buyers, grouped by 20 specific interests and activities in one deduplicated list.  They enjoy the ease of shopping from the comfort of their own homes. Total List:  21,800,000
		Seniors by Exact Age Masterfile Seniors, selectable by exact age (dd/mm/yy) for highly targeted campaigns, are the fastest growing segment of the population, and hold 50% of the nation's disposable income. Total List:  20,100,000