Homeowners
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America's
Swimming Pool Owners
Over $30 billion is spent annually for pools, spas and related
aftermarket
items. Tap into the disposable income of these upscale
consumers
pursuing their lifestyle dreams.
Total List: 3,400,000
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Equity
Spenders
Names available in six states (CA, NV, IL, FL, AZ, & TX).
Monthly, tens of
thousands of homeowners are granted tax-deductible home equity
loans (a.k.a. Redi-Lines of Credit, Equity Lines, or Second
Mortgages).
Total List: 9,500,000 |
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Homeowner
Credit Card Holders
These conscientious consumers have made what is most likely
the largest
investment of their lives -- a home. They are looking
for any offer that will
help to improve or maintain this investment.
Total List: 28,000,000 |
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Homeowners
with Equity
Homeowners who have lived in the same house for over 10 years
and
have been building equity which can be tapped for such things
as home
equity loans, financial offers, insurance, travel, catalogs
sales, etc.
Total List: 13,000,000 |
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Mail
Order Homeowners
Homeowner mail order buyers are receptive to offers of household
furnishings & appliances, home improvements, workshop
& gardening
tools, insurance, credit card promotions, fund raising and
more.
Total List: 36,600,000
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Millionaires
Your upscale direct mail offer will be afforded careful consideration
from
within the comforts of these individual's beautiful homes.
This list is
comprised of millionaires and multi-millionaires.
Total List: 7,500,000 |
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Mortgage
Masterfile
These homeowners are great prospects for refinancing opportunities,
second mortgages or home equity loans. Select by mortgage
amount,
purchase price, loan type, rate type, down payment amount,
and more.
Total List: 31,000,000 |
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New
Homeowners
New homeowners will spend more for home related purchases
in six
months than an established resident will in two years. Over
75% of
them will place catalog orders within their first year in
their new homes.
Total List: 2,000,000 |
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Newly
Constructed Homes
New construction brings new challenges to these homeowners.
Count on
additional items to buy for the interior, as well as landscaping
and related
services. Reach them early and get in on their spending
frenzy.
Total List: 250,000 |
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Realty
Masterfile
Market-Street’s Realty Masterfile enables you to reach
all known
homeowners in a given area, including those who are well established
in their neighborhoods and those with strong equity positions.
Total List: 64,000,000 |
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Senior
Homeowners Masterfile
Americans over 50 account for 77% of the country's spending
power
and over half of its discretionary income. They they
have above
average incomes and 80% of them own their home free and clear.
Total List: 40,500,000
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