 |
|
Brady
Bunch
This group is comprised of larger families, with a high probability
of
teenagers. The parents are professionally employed,
with high
incomes. They live in wealthy suburban family neighborhoods.
Total List: 1,987,000
|
 |
|
Bright
Lights, Big City
These single, well educated individuals are professionally
employed. They are young and mobile. Most live
in condos
or apartments, paying hefty rents to live in the big city.
Total List: 1,825,500
|
 |
|
Country
Roads
This older group is less educated, with lower incomes, than
their more
more mobile peers. There are few children present.
Many are retirees
living in old, single family houses in small towns and rural
locations.
Total List: 2,400,000
|
 |
|
Down
Home Country
Target families with children who reside in rural areas.
Most live in
lower valued homes. The bread winners are blue collar
workers
with average educations and wages.
Total List: 2,100,000
|
 |
|
Dual
Incomes
Here are households that are comprised of two or more workers.
Most
are employed in technical/sales positions, earning above average
incomes. Many own their own homes in the metropolitan
suburbs.
Total List: 1,302,000
|
 |
|
Eight
is Enough
These high income, dual-career families have the highest probability
of
multiple school aged children. These large families
tend to own new
homes located in more rural locations and are highly mobile.
Total List: 972,000
|
 |
|
Elks
& Lawrence Welk
Reach this group comprised of older, blue collar workers.
These folks
have average educations and make below average incomes.
They
have low mobility and live in homes located in rural areas.
Total List: 1,900,000
|
 |
|
Established
Elite
This group represents the highest socioeconomic segment of
society.
These college educated professionals are predominantly middle-aged,
white, and are the top executives and professionals in their
field.
Total List: 606,000
|
 |
|
Factory
Whistle
Target these older, blue collar workers who have been working
in
factories most of their lives. They have below average
educations
and make below average incomes. They live in older housing.
Total List: 875,000
|
 |
|
Full
House
The households in this segment are comprised of large families
with
multiple children. Both parents work, earning above
average incomes.
These homeowners live in family oriented neighborhoods.
Total List: 4,290,000
|
 |
|
Gen
X-ers
These are young, single professionals entering the corporate
world.
They tend to be new college graduates. Most are employed
in entry
level professional positions, earning below average incomes.
Total List: 1,390,000
|
 |
|
Golden
Oldies
This older group is retired or getting ready to retire.
They've been well
educated, professionally employed and made comfortable salaries.
They reside in homes and condo's with high market values or
rents.
Total List: 2,800,000
|
 |
|
Grain
Belt
Presenting a predominantly white group working as laborers
in farming
related jobs. Most have low educations and incomes.
They tend to be
married couples who own older homes in rural areas.
Total List: 2,400,000
|
 |
|
Immigrant
Mix
Here's a group of older immigrants and their families living
in ethnically
grouped neighborhoods. Foreign languages are spoken
in a high
proportion of these households. They live in older homes
in urban areas.
Total List: 1,700,000
|
 |
|
Little
Pink Houses
Target these folks who live in lower value single family houses
built
in the 1950's and 1960's. The owners of these homes
have average
educations and make an average income.
Total List: 1,660,000
|
 |
|
Living
the Dream
These well educated professionals are upwardly mobile.
They are
younger, married couples with multiple school-aged children.
Their
homes tend to be new, in wealthy metropolitan communities.
Total List: 2,325,000
|
 |
|
Melting
Pot
This group of mixed ethnic backgrounds lives
in urban neighborhoods.
They tend to live in apartment buildings with people of similar
ethnic
origin. These individuals are young, single and highly
mobile.
Total List: 1,800,000
|
 |
|
Mill
Towns
This group is comprised of less educated, blue collar workers,
making
below average incomes. They work in manufacturing plants
located in
mill towns. Many live in low value homes built in the
'50's and '60's.
Total List: 830,000
|
 |
|
Motion
with Promotion
This highly mobile segment of young working couples is career
driven.
This group is comprised of white collar workers who possess
above
average education and income levels. They have young
children.
Total List: 2,365,000
|
 |
|
Movies
and Milkshakes
The classic "All-American" family. These families
earn an above average
income and own their homes. Most of these homes, built
in the '60's, are
located in small towns. Many of these homes contain
teenaged children.
Total List: 1,080,000
|
 |
|
Nest
Egg Builders
Here are older white collar workers, with above average incomes,
in
their prime earning years. They are building their nest
eggs as they
look forward to retirement. They now have fewer kids
to support.
Total List: 1,530,000
|
 |
|
Out
in the Big World
Reach this mobile group of young adults who are just starting
out. They
possess average educations, but survive on low incomes.
Home is usually
a small apartment located in a small town. There are
few children present.
Total List: 3,000,000
|
 |
|
Pigeon
Feeders
These old folks are retirees, with many living in one-person
households.
They live in apartments located in urban areas and subsist
on very low
incomes. This group has the lowest incidence of children
present.
Total List: 1,100,000
|
 |
|
Porches
with Rocking Chairs
This audience is comprised of older individuals with below
average
incomes and educations. Located primarily in the South,
they live in
single family homes with few children present.
Total List: 2,500,000
|
 |
|
Prime
Timers
Here's an older group of white collar workers who are on the
road to
retirement. They are in their peak earning years, possessing
above
average incomes. This group is stabile with little or
no mobility.
Total List: 3,700,000
|
 |
|
Prosperous
Suburbia
Target two income families that are middle aged and established.
This
ethnic mix of successful business people usually live in metro
areas.
Most own high value homes and are less mobile than younger
couples.
Total List: 1,908,000
|
 |
|
Rural
Manufacturing
This group of low income, blue collar workers is struggling
to survive.
They work in manufacturing plants located in rural areas,
primarily
in the South. Unemployment is high and their education
is limited.
Total List: 1,170,000
|
 |
|
Rural
Workers
Here are low income families who live and work in rural areas.
The
family is supported by one worker who is employed in the farm
industry. They are poorly educated and often move seasonally.
Total List: 1,700,000
|
 |
|
Smokestacks
& Factories
Reach blue collar manufacturing job workers located primarily
in the
North Central United States. These regions tend to have high
unemployment rates. Those that are employed make average
incomes.
Total List: 2,800,000
|
 |
|
Solo
Seniors
These older folks are retired and live alone in single person
households.
They have below average educations and survive on low incomes.
Total List: 960,000
|
 |
|
Trailer
Park Blues
Many of these individuals reside in mobile homes, located
in rural areas.
This group is younger, mobile and less educated. They
survive on
below average incomes and there is a high incidence of children.
Total List: 4,500,000
|
 |
|
Trailer
Sunsets
This audience is comprised of older, retired individuals living
in rural areas.
Many of these people live in mobile homes and other types
of housing
where there tends to be higher vacancy rates.
Total List: 2,000,000
|
 |
|
Upper
Crust
Target this group of very high income individuals
who are employed in
professional and top executive positions. They own new
homes or
condos in prime locations and drive expensive automobiles.
Total List: 811,000
|
 |
|
Urban
Hip
This segment is comprised of a younger, mobile, ethnic mix
of individuals.
They have: average education, fewer children, and below average
incomes. Home is an urban area apartment that they struggle
to afford.
Total List: 2,000,000
|
 |
|
Working
Couples in the 'Burbs
These couples have their roots firmly planted in suburban
neighborhoods.
Their jobs have allowed them to make above average incomes.
They own
their homes, most having been built in the '50's, and are
planning to stay.
Total List: 2,600,000
|
 |
|
Young
Professionals
Here are young, employed individuals that are well educated
and
earn higher than average salaries. This group tends
to be mobile,
living in high rent apartments and condominiums.
Total List: 2,100,000
|
