General Television Viewers
Soap Opera Viewers
This predominantly female viewership tunes in daily to watch
soap. This file cuts evenly across all income levels. The
majority are married
with children, employed, and often record their soap for later
Total List: 7,700,000
Right leaning Fox News is on track to have its most-watched
in 2009, averaging 2.1 million viewers (the same number of
the top three other cable news networks combined).
Total List: 1,500,000
Shopping Television Viewers
Who can resist the hypnotic lure of home-shopping television?
enjoy the convenience of ordering on the phone and online.
The most popular
networks represented on this list include: HSN, QVC, ShopNBC,
and Shop At Home.
Total List: 5,900,000
About one out of every four American adults have purchased
an item they
saw advertised on an informercial. Popular ones include: the
Natural Cures, Ka-Boom, the Swivel Sweeper, the Deluxe Gopher,
Total List: 4,200,000