General Television Viewers
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Daytime
Soap Opera Viewers
This predominantly female viewership tunes in daily to watch
their favorite
soap. This file cuts evenly across all income levels. The
majority are married
with children, employed, and often record their soap for later
viewing.
Total List: 7,700,000
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Fox
News Fans
Right leaning Fox News is on track to have its most-watched
year ever
in 2009, averaging 2.1 million viewers (the same number of
viewers as
the top three other cable news networks combined).
Total List: 1,500,000
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Home
Shopping Television Viewers
Who can resist the hypnotic lure of home-shopping television?
These viewers
enjoy the convenience of ordering on the phone and online.
The most popular
networks represented on this list include: HSN, QVC, ShopNBC,
and Shop At Home.
Total List: 5,900,000
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Infomercial
Television Viewers
About one out of every four American adults have purchased
an item they
saw advertised on an informercial. Popular ones include: the
Magic Bullet,
Natural Cures, Ka-Boom, the Swivel Sweeper, the Deluxe Gopher,
and more.
Total List: 4,200,000
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