Hobbies
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America's
Photographers
These avid enthusiasts are prime buyers of digital cameras
and
accessories, 35mm compacts and SLR's, lenses, filters, flashes,
and the
like. Test this audience for offers of electronics and
new technologies.
Total List: 3,200,000
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Antique
Shopping Enthusiasts
From "newbies" to the most sophisticated collectors,
this file represents
the best cross section of enthusiasts that collect antiques,
estate items,
and reproductions. Join the antiques roadshow craze and test
this file.
Total List: 6,700,000
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Coin
Collecting Enthusiasts
Here are numismatists, on all levels, who enjoy collecting
for coin rarity,
for investment, or because it's an easy and fun hobby. Offer
them coins,
price guides, coin news, proof and mints sets, and coin collecting
supplies.
Total List: 5,400,000
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Cooking
Enthusiasts
These "foodies" devote themselves to the epicurian
arts. Their kitchens tend
to be high-end, and they are always looking for new sources
for gourmet and
specialty foods, culinary accessories, recipe sources, and
magazines.
Total List: 6,300,000
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Flower
Gardening Enthusiasts
Target enthusiasts who enjoy planting flowers for relaxation
and beauty. They'll
dig offers for: garden design, flowering bulbs, tools, seeds,
herbs, rose plants,
wildflowers, tulips, how to guides, decorative grasses, fungicides,
trees, etc.
Total List: 9,200,000
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Flower
Seed and Bulb Buyers
Flower lovers whose purchases over the last 12 months include
bulbs such as:
begonias, daffodils, hostas, peonies, tulips and more. Seeds
include: sunflowers,
forget me nots, wildflowers, butterfly, daisy, red poppy,
annuals perenniels, etc.
Total List: 8,000,000
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Gardening
Equipment Buyers
"Get your hands dirty" types who enjoy growing flowers,
foliage, vegetables
and fruit. They have purchased in the last 12 months gardening
tools, seeds,
carts, apparel, gloves, compost, ferrtilizers, trellises,
and much more.
Total List: 4,900,000
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Painting/Drawing/Sculpting
Participants
Reach casual artists who create art for personal growth and
expression. They use
a variety of mediums. They are prime candidates for school
offers, art supplies,
magazines, how-to books, art accessories, frames, and design
related.
Total List: 4,100,000
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Stamp
Collecting Enthusiasts
Philatelists, on all levels, who enjoy collecting for stamp
rarity, for investment,
or because it's an easy and fun hobby. Offer them buying opportunities,
price
guides, stamp news, commemorative year sets, and stamp collecting
supplies.
Total List: 2,600,000
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Vegetable
Gardening Enthusiasts
Be healthy, and grow your own. This audience loves info on
plants, seeds,
insect control, fences, greenhouses, plant care, herbs, organics,
flowers,
magazines and subscriptions, how-to books, lawncare, and more.
Total List: 9,800,000
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Woodworking
Enthusiasts
Woodworkers who love to see the sawdust fly. This list encompasses
both
hobbyists on up to professionals. They will respond to offers
of tools and
supplies, instructions and plans, schools and workshops.
Total List: 6,200,000
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