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  American Risk Model
The ability of marketers to predict and lift response improves significantly
with the use of American Risk Model.  Use one or any combination of 310
statistics for list selection, along with 300+ demographic elements.
Total List:  93,000,000
  Equity Spenders
Names available in six states (CA, NV, IL, FL, AZ, & TX).  Monthly, tens of
thousands of homeowners are granted tax-deductible home equity
loans (a.k.a. Redi-Lines of Credit, Equity Lines, or Second Mortgages).
Total List:  9,500,000
  Homeowners With Equity
Homeowners who have lived in the same house for over 10 years and
have been building equity which can be tapped for such things as home
equity loans, financial offers, insurance, travel, catalog sales, etc.
Total List:  13,000,000
  Portraits of America
A total of 36 lifestyle segments that represent groups of people living
in neighborhoods with similar demographic characteristics and having
similar behavior patterns.
Total List:  70,000,000
  Realty Masterfile
Market-Street’s Realty Masterfile enables you to reach all known
homeowners in a given area, including those who are well established
in their neighborhoods and those with strong equity positions.
Total List:  64,000,000



Almanac of Lists
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