Mortgages
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American
Risk Model
The ability of marketers to predict and lift response improves
significantly
with the use of American Risk Model. Use one or any
combination of 310
statistics for list selection, along with 300+ demographic
elements.
Total List: 93,000,000 |
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Equity
Spenders
Names available in six states (CA, NV, IL, FL, AZ, & TX).
Monthly, tens of
thousands of homeowners are granted tax-deductible home equity
loans (a.k.a. Redi-Lines of Credit, Equity Lines, or Second
Mortgages).
Total List: 9,500,000 |
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Homeowners
with Equity
Homeowners who have lived in the same house for over 10 years
and
have been building equity which can be tapped for such things
as home
equity loans, financial offers, insurance, travel, catalogs
sales, etc.
Total List: 13,000,000 |
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Mortgage
Masterfile
These homeowners are great prospects for refinancing opportunities,
second mortgages or home equity loans. Select by mortgage
amount,
purchase price, loan type, rate type, down payment amount,
and more.
Total List: 31,000,000
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New
Homeowners
New homeowners will spend more for home related purchases
in six
months than an established resident will in two years. Over
75% of
them will place catalog orders within their first year in
their new homes.
Total List: 2,000,000
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Newly
Constructed Homes
New construction brings new challenges to these homeowners.
Count on
additional items to buy for the interior, as well as landscaping
and related
services. Reach them early and get in on their spending
frenzy.
Total List: 250,000
|
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Portraits
of America
A total of 36 lifestyle segments that represent groups of
people living
in neighborhoods with similar demographic characteristics
and having
similar behavior patterns.
Total List: 70,000,000 |
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Realty
Masterfile
Market-Street’s Realty Masterfile enables you to reach
all known
homeowners in a given area, including those who are well established
in their neighborhoods and those with strong equity positions.
Total List: 64,000,000 |
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