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American
Express Card Holders
Holders of "The Card". These discriminating
consumers want and
expect the best, and are always on the lookout for the products
and
services that will help them experience it.
Total List: 7,700,000
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American
Risk Model
The ability of marketers to predict and lift response improves
significantly
with the use of American Risk Model. Use one or any
combination of 310
statistics for list selection, along with 300+ demographic
elements.
Total List: 93,000,000
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Bank
Card Holders
Visa and Mastercard are the most widely accepted bank cards
in the
world. If you accept these cards, target the individuals
who enjoy the
convenience of purchasing with a bank card.
Total List: 22,700,000
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Blue
Collar Workers with Credit
These responsible blue collar workers are solid consumers
of many
family-oriented products. The large quantity of names
and demographic
selections makes this a very large and flexible blue collar
list.
Total List: 11,400,000
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Credit
Card Families with Children
Reach big users of family oriented products, improvements
for the
house, insurance, investment opportunities, magazine subscriptions,
travel opportunities, and more.
Total List: 33,600,000
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Credit
Card Mail Order Buyers
One hundred percent credit card twelve month mail order buyers,
grouped by twenty specific interests and activities in one
de-duplicated
list. These are consistent buyers ready to spend.
Total List: 38,500,000
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Diners
Club Card Holders
Are these discriminating diners the ingredient for your marketing
mix?
Their appetite for fine goods and services is voracious. This
hard to find
audience will appreciate your upscale offer.
Total List: 1,600,000
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Discover
Card Holders
The Discover Card is a smart choice if you enjoy up to 2%
cash back, no
annual fee, 100% fraud protection and great discounts. Find
out why
these holders feel this is "the only card you'll need."
Total List: 6,500,000
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Elite
Bank Card Holders
These are America's most affluent consumers who enjoy the
convenience
of purchasing with plastic. They make frequent purchases
through direct
mail in order to accommodate their busy lifestyles.
Total List: 7,600,000
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Female
Credit Card Holders
Female buying power is strong. These credit card holders
are ready
to buy for both home and business and enjoy the convenience
of
making purchases with credit. This market should not
be overlooked.
Total List: 58,900,000
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Female
Heads of Household with Credit Cards
If you have a quality offer, this is a list of over 8 million
female decision
makers in a good position to respond immediately. These
savvy
consumers enjoy shopping for themselves as well as their families.
Total List: 19,400,000
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Homeowner
Credit Card Holders
These conscientious consumers have made what is most likely
the largest
investment of their lives -- a home. They are looking
for any offer that will
help to improve or maintain this investment.
Total List: 28,000,000
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In-Home
Business Owners
These business owners, operating out of their home, are responsible
for
their own: business plans, accounting, SBA loans, health insurance,
legal
aspects, seed money, bank accounts and self discipline.
Total List: 3,600,000
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National
Credit Card Masterfile
One of the largest compilations of credit card holders on
the market.
Combine the size of the file with the extensive number of
demographic
selections, and you have one of the most flexible files available.
Total List: 48,000,000
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New
Movers with Credit Cards
New movers require products and services for their new homes,
and,
as credit card holders, are proven to be more mail order responsive
than non-credit card holders.
Total List: 5,400,000
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Retail
Card Holders
This list of retail card holders gives you access to consumers
who are prime
prospects for promotions of catalog merchandise, apparel,
banking and
financial programs, household products, fundraisers, jewelry
& more.
Total List: 21,000,000
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Senior
Credit Card Holders
These buyers, 55+ years in age, will be purchasing items for
themselves
and their grandchildren. Most are free of major expenses:
mortgages,
child-rearing, or college educations.
Total List: 17,100,000
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White
Collar Workers with Credit
Target these success oriented individuals who will buy products
or services
that will help them get ahead. They make quick, intelligent
decisions, and
they want the finest products at their fingertips.
Total List: 6,600,000
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Working
Mothers with Credit Cards
This list addresses an audience of over 4 million working
mothers --
a group with perhaps the least amount of free time on their
hands.
They rely on the convenience of direct mail to make purchases.
Total List: 4,500,000
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Working
Women Credit Card Holders
These credit worthy individuals make frequent purchases for
home and
business. This file is a must if you are promoting:
catalog merchandise,
banking & financial programs, culinary interests, &
child related.
Total List: 23,500,000
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Young
Americans with Credit
Here are up-and-coming individuals representing the brains,
money and
power of tomorrow. They have already established credit
and are at an
ideal age to establish loyalty to your products and services.
Total List: 8,300,000
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