Computers/Electronics
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Blu-Ray
Disc Player Owners
These owners enjoy the advantages of Blu-ray: superior image
resolution,
outstanding audio quality and other DVD features. These optical
discs enable
recording and playback of high definition video and large
amounts of data storage.
Total List: 1,300,000
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CD-ROM
Owners
Reach owners of computers equipped with hardware that plays
CD-ROMs,
which are identical to audio CDs except they also provide
text, pictures,
and video. Target these multi-media enthusiasts at their
home address.
Total List: 7,000,000
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Cellular
Phone Owners
Over 92% of these cellular phone owners enjoy the convenience
of
shopping through the mail, and are always on the lookout for
the right
offer. Pick up your own phone and test this list.
Total List: 13,400,000
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Compact
Disc Player Owners
These consumers have spent an average of $230 for their CD
players,
and will spend much more to complement this purchase. This
list works
well for computers, electronics, and online services.
Total List: 14,500,000
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Computer/Electronic
Mail Order Buyers
Proven computer and electronic buyers provides the perfect
audience for
low to high-end computer systems, home entertainment systems,
VCRs,
video games, cellular phones and other electronics based offers.
Total List: 22,700,000
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DVD
Player Owners
Reach movie and music lovers who have purchased the hardware
that
allows them to watch their favorite movies and listen to music
on crystal
clear DVD's & CD's. They will respond to your entertainment
related offer.
Total List: 11,500,000
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Internet
Buyers
Contact consumers who are known internet buyers. They
have discovered
the ease and convenience of shopping online. Target
your promotion by
selecting from numerous product categories and demographic
selections.
Total List: 21,200,000
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Internet
Users
These consumers found their way into the global village at
either home or
work. They use the Internet to find information about
nearly every
subject conceivable, including news, sports, shopping, finance,
and email.
Total List: 27,800,000
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iPhone
Owners
Owners of iPhones -- a three in one techonological marvel.
It combines a
revolutionary mobile phone, a widescreen iPod with touch controls,
and a
breakthrough internet communications device with exclusive
applications.
Total List: 563,000
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Modem
Owners
This file of known modem owners provides a strong audience
for
computer offers for both hardware, software and ancillary
items, home
entertainment systems, and other mid to high-end offers.
Total List: 5,000,000
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Online
Service Subscribers
Subscribers to America Online, Earthlink, MSN and other online
services.
This emerging electronic frontier of computer
information services is
seeing millions of new users armed with dial-up, DSL or Broadband.
Total List: 28,300,000
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Windows
Users
Microsoft Windows is the de facto operating system for most
computers.
Keep these users apprised of new products and services that
will continue
to make their computer experience more efficient or enjoyable.
Total List: 1,100,000
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